Welcome to the world of BWH conferences

As Director of MICE & Group Sales, I understand the specific requirements of our customers. Whether it's budget restrictions, compliance or sustainability, we offer tailor-made solutions rather than standard packages.
Connection creates success
We look forward to networking with you and to a successful 2026
Dear customers,
We look forward to serving you again in the 2026 event year! As always, we are here to help you plan your conferences and events, from the initial idea to successful implementation. The digital BWH MICE Guide has been comprehensively updated and expanded to include numerous conference hotels. The MICE & Group Experts team will advise you personally and support you with their experience and expertise.
Discover the BWH conference hotels, including new locations: whether in Hamburg, Hanover, Frankfurt, Cologne or Munich, or international destinations such as Lausanne or Zurich. In the BWH MICE Guide, you will find all the important information you need about hotels and event venues for your planning.
Our brand world is also reflected in the diversity of destinations and conference hotels. Whether WorldHotels, Best Western Hotels & Resorts or SureStay Hotels, the uniform quality standards within a brand give you the security you need as an event planner.
We know how important sustainability is for your MICE planning. That's why our hotels are committed to environmental and climate protection. Around two-thirds of our hotels already have an official environmental seal. By the end of 2026, all BWH hotels will be certified. You can find this information clearly laid out on the BWH MICE Guide's conference hotels from A-Z page.
Perhaps we will meet at one of the trade fairs or industry events? Until then, subscribe to our monthly BWH MICE newsletter to benefit from the latest MICE specials and receive information about new conference hotels. We look forward to communicating with you in person or digitally and to working with you to make 2026 a successful year for events.
Thomas Zubac
Director MICE & Group Sales


Each BWH® Hotels property is independently owned and operated. ©2026 Best Western International, Inc. All rights reserved.