Brand diversity BWHR - MICE Guide EN 2025

Each brand has its own style, but they all share the same commitment to authentic service and comfort with a regional touch. This is how Best Western Hotels & Resorts create extraordinary hotel experiences travellers will remember again and again.

Feel like home

Unique hotels with heartfelt service and a cozy atmosphere

Service at its best.

Exceeding expectations in design, service and dining options

Welcome to the Premier Life.

Outstanding hotels for an exclusive stay

Unique. Personal. Style.

Select hotels with a unique signature – for a harmonious travel experience

Luxury goes casual.

The inspiring hotel experience for the highest standards

Edgy. Cool. Stylish.

“The place to be” for anyone seeking something out of the ordinary

Your Style. Your Taste. Your Inspiration.

A dazzling meeting point for cosmopolitans and locals

Enjoy. Comfort. Longer.

A temporary home with a stylish design and versatile service

Smart. Modern. Vibrant.

Communicative and efficient: simply vibrant accommodations

Welcoming. Innovative. Refreshing.

Your stay just got brighter

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